"A family residing in north London is looking for an extraordinary and qualified educator to guide their smallest child on his first steps to growing into an British gentleman."
When reading this post, you might naturally miss the wording "beginning" as just a turn of phrase.
Yet, it may be the most significant element of this unique position posting, as it attempts to find a mentor for a 12-month-old.
Numerous of responses have since been sent in since the anonymous family posted their search for the highly paid tutor, who must be "a uniquely qualified person".
Over the last few weeks, the post has received notice in the press, with many questioning why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their hunt, explained that despite first doubt, he considered the concept "visionary", and "innovative".
When he spoke with the family, he said they recognized the unconventional aspect of their request, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to get a tutor, as they had held off until their elder sibling was five, and by that age "cultural conditioning had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "everything", he responded. "The way you eat, the manner you speak".
He explained the firstborn had adopted "very nuanced, body language" from the family, and had assumed their cultural habits. The family explained to Adam they did not want the same situation to repeat itself with their new baby.
The plan: To bring in a UK tutor, who needs to speak with standard English accent, to shape the baby from the very start.
Natural Absorption
"A great deal of the learning at the beginning here is somewhat osmotic," explained the expert.
It's via this natural absorption that the family are expecting the child will acquire the British traits they want to impart.
He explained the tutor needed to be someone who attended "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator must be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family informed him the successful candidate should ideally also have familiarity of or enthusiasm in horse riding, skiing, the arts and music so as to influence the child in a diverse set of passions.
Furthermore though, he stated the family desired the tutor to register the child on a variety of classes so the child would be "pony-riding and learning an tool by the time they are about three years old".
In the family's perspective, assisting their son develop into a "British gentleman" will lead to accomplishment and create opportunities.
"For all the rights and wrongs of that, because it's definitely a class statement," he comments.
However, in spite of all this tutelage in "UK identity", would the child absorb what is termed cultural bias from the international family he is raised by anyway?
"Yes", replied Adam. "The family understand this might not succeed, but they've just taken the view of, 'let's give it a go and we'll proceed as quickly as we can', because the cost of it is irrelevant," he said.
Impractical
There are some in the education sector who express similar doubts.
An education leader, head and founder of Blue Education, who supplies personal educators, wrote that "the development of adopting dual cultures, or actually, becoming oneself, is something that must be grown into, not engineered."
He explained that he had relocated from Asia to the UK at the age of seven, and had been raised knowing and embodying both cultures. He continued to study at Cambridge University.
"The concept that one individual can function as a living vessel of UK identity, someone who can somehow transfer the characteristics of a English gentleman to a infant child, strikes me as naive and unfeasible," he stated.
"From my perspective, engaging a typically English tutor from early childhood will will not instantly produce the outcome they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been lucky enough to experience many of the situations they aspire for their son."
He continued: "The reality is, personal identity should not be dictated from the outside influences; it must be chosen, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something the CEO hopes can be taught – and commercialized.
"In my view the situation that the international society holds us in this light is something that we should be cherishing|valuing|appreciating
